First Brand Laureate Award for Takaful Malaysia

Kuala Lumpur, March 26, 2010 - Syarikat Takaful Malaysia Berhad ("Takaful Malaysia") experienced another "first" today when the company was awarded the coveted Brand Laureate Award in the Corporate Branding Category for Best Brands in Financial Services - Insurance Takaful. The award was presented by the Minister in the Prime Minister's Department, Datuk Seri Idris Jala, Secretary General of Asia Pacific Brands Foundation, Yang Mulia Datuk Raja Ropiah and Chief Executive Officer of The BrandLaureate, Dr. KK Johan at a prestigious award ceremony at Shangri-la Hotel, Kuala Lumpur. Accepting the award, Dato' Hassan Kamil, the Group Managing Director stated "This year has proven to be a meaningful year for the company as we had also won two major awards at the 2nd Global Awards, in January. This evening's Brand Laureate award will be a further boost for our personnel to continue to serve the company and our customers, more efficiently and effectively. Indeed, these awards represent the acknowledgement of our personnel's commitment and contribution towards enhancing our brand value, to achieve our vision as "the preferred choice for insurance". Takaful Malaysia had recently undertaken a rebranding exercise in conjunction with its 25th Anniversary celebration. The Brand Laureate award provides validation to the company's efforts for its rebranding campaign which started in November 2009. It also gives recognition to the company's Corporate Social Responsibility (CSR) efforts through its "myJalinan" CSR series, since early 2008. Since its rebranding exercise, Takaful Malaysia has displayed a new modern, young & energetic "look" of the company's logo, physical creative refurbishments of its Platinum Branches and refreshment of all its outdoor billboards and signage Nationwide. Changes are also reflected in its marketing approach, including the introduction of "1Malaysia" products - for a multi-racial society. The activities that were undertaken mirror the Company's seriousness in achieving its objective of "Assuring 1Nation's Future".

Takaful Malaysia partners with DiGi Business for greater mobile efficiency 2,000 agents from Takaful Malaysia to sign up with DiGi by end 2010

SHAH ALAM, 17 March 2010: Syarikat Takaful Malaysia Berhad ("Takaful Malaysia") has joined forces with DiGi Telecommunications Sdn Bhd ("DiGi") to arm its agents with mobile solutions for greater efficiency. Bundled mobile voice and broadband solutions are provided to staff, distributors and business partners in an effort to create better cost and business efficiency while enriching customer experience. With the upcoming launch of the mobile or e-point of sales capability, these already implemented solutions serve as a good foundation to further ease our distributors across all channels in expediting their policyholders' premium and certificate submissions. Takaful Malaysia aims to empower all its distributors with the capability to check their customers' policy status remotely by end 2010. Today, Takaful Malaysia's employees within their 45 branches nationwide are already equipped with unlimited free fixed and mobile calls among colleagues and to the office via Fixed Mobile Substitution solution. Additional cost savings are also made possible for employees and agents who wish to stay connected via push e-mail solutions on their mobile devices. They can enjoy unlimited data access under the Biz 150 plan with subsidised smartphones offered for every sign-up. Takaful Malaysia's Group Managing Director, Dato' Mohamed Hassan Kamil, said, "It's important that we have all the necessary tools and processes in place to meet our aggressive target of capturing the growing market of Takaful. The partnership with DiGi will allow us to fully utilise the Broadband and EDGE high-speed internet services as a foundation sales point system to recruit at least 2,000 new agents. We are confident that this partnership with DiGi, will play an important role in ensuring that all our distributors are better equipped to achieve our business target." "With greater efficiency injected into every aspect of our business, we are confident that we can reach out to Malaysians nationwide about the benefits of Takaful. Upon our potential online system readiness, all our qualified agents will be able to access customers' policy information more easily with speedier turnaround time and efficiency. With the solutions that DiGi offers, we will be better equipped to create a truly mobile and efficient workforce", added Dato' Hassan Kamil. Johan Dennelind, DiGi's Chief Executive Officer, added: "The merits of mobility are never more advantageous than in the insurance industry, especially when less than 20% of Malaysians are insured. Through DiGi's easy-to-use mobile solutions, we are happy to be able to play a role in helping Takaful Malaysia achieve its objective of 'Assuring 1Nation's Future'. Mobility with efficiency is a winning formula for any industry these days, and we are happy that Takaful Malaysia has found our business solutions to be most viable in their drive for greater business expansion." As the insurance market becomes more competitive, customer-centric service is becoming increasingly important. With fast interaction, greater efficiency and real-time business processes through mobile solution, Takaful Malaysia hopes to significantly improve the level of service it offers to set itself above its competitors. The effort with DiGi is part of Takaful Malaysia's expansion plan via its three-pronged strategy - namely, improving the customer experience, developing a new full-fledged agency retail channel and product innovation.

Takaful Malaysia Kicks-off 2010 with Agency Provident Fund, 3 Tier Agency Structure & 3 New Products

4 March, 2010 - Takaful Malaysia today launched its Agency Provident Fund (APF) and introduced its 3 tier agency structure and 3 new Takaful products. The launch of the APF is quite timely, following the recent government announcement of the 1Malaysia Retirement Scheme, for 2 million entrepreneurs. The APF is a form of retirement scheme created for all the company's agents to contribute into a special retirement account; a unique and additional avenue for agents to build towards a comfortable retirement lifestyle. On hand to officiate the launch is the Deputy Minister of Finance II, Dato' Dr. Awang Adek Hussin who remarked, "Takaful Malaysia stands tall as the pioneer in the Takaful Industry in Malaysia. Not only is the company highly responsive in following the footsteps of 1Malaysia Retirement Scheme by setting up the APF, it also espouses the 1Malaysia approach, in introducing its products, taking into consideration our country's multi-racial society." According to Dato' Hassan Kamil, Group Managing Director, the introduction of the APF marks the start of the Company's plan to aggressively enhance its agency force in 2010, in its bid to capture the growing market of Takaful. "Upon achieving the qualifying criteria by our agents each year, Takaful Malaysia will allocate an additional fringe benefit contribution into the APF account. This annual contribution to the APF account is as follow - For agents, 1% of the current year total contribution income will be deposited into the APF; consisting of both new and renewal Family Takaful products' contribution incomes. As for Unit or Group Managers, the APF is injected with 0.25% of the current year total contribution income from the direct group. At age 55 or after 10 years of services, our agents can choose to receive the APF either in one lump sum payment or retain the APF with Takaful Malaysia for withdrawal at a later time." Recognizing the importance of agents in the Takaful business, Dato' Hassan added that the Company was also mindful of the stiff market agency recruitment competition, particularly in light of rulings issued by the Malaysia Takaful Association, beginning 1st January 2009. These rulings required potential recruits to pass the Takaful Basic Examination and each agent could sign up with 2 General Principals and 1 Family Principal. Bearing this in mind, Dato' Hassan stated that the APF would be an added benefit for agents to join the Takaful Malaysia family and is one of the steps taken by the Company, to enhance a "two-way" sense of loyalty between the Company and its agents. In line with the Company's plan to push forward a young, modern and energetic approach in its business, Takaful Malaysia's latest addition to its new team of talent comes in the form of Wan Azman Wan Mamat, the newly appointed Regional Chief Retail Officer (CRO). With more than 10 years experience in business development and marketing, Wan Azman explained that the company has also started its complete 3-tier agency system, replacing the obsolete 'over the counter' sales model that Takaful Malaysia was practicing years ago. He added, "To encourage potential agents, the company will ensure that its agents are equipped with creative sales training and recruitment tools coupled with state of the art technology. One of the many initiatives is the establishment of Takaful Malaysia's very own Business Training Institution that aims to provide quality and professional training courses to the agency force. Also, with its upcoming agency force web portal, all agents will be able to access their own Agency Portfolio anytime, anywhere. With this in place, all agents can conveniently check their customers' details, insurance coverage, health policy and premium payment status, fund reports and personal production and commission updates. These support system and tools will allow Takaful Malaysia agents to better service their customers." With all these tactical initiatives set in motion, Wan Azman is confident that the agency force of Takaful Malaysia will expand by another 1,500 in strength, by the end of 2010. In addition to the APF, Takaful Malaysia also introduced 3 new Shariah-compliant products - Takaful myInvest, Takaful myGraduan and Takaful myGemilang. Each product is intended to cater to the needs of its customers from 3 main life stages - young adults, parents and retirees. Asked to comment on the introduction of these products, Dato' Hassan Kamil said, "The impact of the recent global financial crisis has alerted many Malaysians to start planning for their personal financial security and children's higher education funding. Given the revival of the market performance, consumers' confidence will gradually improve as the market outlook shows sharp signs of recovery, creating more appetite for investment-oriented plans." With these in mind, the Group Managing Director is confident that these 3 new products will rake in at least RM20 Million First Year Cash Contribution (FYCC) by December 2010. Dato' Hassan further went on to elaborate on the products "Takaful myInvest is an investment-linked plan suited for young adults, while Takaful myGraduan, is a higher education funding plan with flexible benefit payouts, for customers to meet their children's education needs, while Takaful myGemilang is an affordable retirement solution." Takaful Malaysia offers 5 Shariah-compliant investment-linked funds for Takaful myInvest and Takaful myGraduan. These investment funds are managed by the Investment Division of Takaful Malaysia, comprising of a group of investment specialists with more than 14 years of fund management experience. In line with its tagline of "Assuring 1Nation's Future", the Company continues to seek ways to better serve the needs of its agents and customers, through its three-pronged strategy for 2010 - namely, improving customer experience, developing a full-fledged agency retail channel and product innovations.

Takaful Malaysia and Group Managing Director Win Awards

KUALA LUMPUR, 24 January 2010 - Syarikat Takaful Malaysia Berhad ("Takaful Malaysia") starts 2010 on a positive note when both the Company and the Group Managing Director, Dato' Mohamed Hassan Kamil won major awards at the 2nd Global Awards 2009, Grand Dorsett Hotel today. The company bagged the Global Award (Diamond Winner Category), while the Group Managing Director doubled the joy for Takaful Malaysia, when he was chosen as the recipient of the 'Smart Entrepreneur' Award. Dato' Hassan remarked: "This recognition is indeed a double honor for me and the company. The awards are certainly a wonderful beginning to 2010 and an added motivation for the company. I am confident that the recognition will further spur Takaful Malaysia's personnel to continue to serve the company and our customers, more efficiently and effectively. Indeed, these awards represent the acknowledgement of our personnel's commitment and contribution towards achieving our vision to be "the preferred choice for insurance". Accepting the awards at the event, Dato' Hassan went on to thank all parties who had supported Takaful Malaysia in the last 25 years, enabling the Company to succeed, with various recognition, locally and globally. Y.B Dato' Wira Chor Chee Heong, Deputy Finance Minister and Y.B Senator Dato' IR. Wong Foon Meng, Yg Di-Pertua Dewan Negara as special guests of the evening gave away the much anticipated awards. The ceremony was organised by the Business Productivity Network in collaboration with the Malaysia-Guangdong Chamber of Investment Promotion, No. 1 Enterprise and Company of the Year Award. The 'Smart Entrepreneur' Award is based on the winner's capability to position the company and its business approach, to help further the 1Malaysia philosophy. With the recent economic downturn, Dato' Hassan has managed to overcome challenges without compromising profitability and turnover of employees while championing Corporate Social Responsibilities. Dato' Hassan Kamil's sheer passion and entrepreneurial skills in propagating the Takaful business beyond the boundary of Malaysia, further reflects his desire to ensure that the Company lives up to its tagline - "Assuring One Nation's Future". Takaful Malaysia had recently launched its new logo, coinciding with its 25th Anniversary celebration. It's 3-pronged business strategy - improving customer experience, developing a new full-fledged agency retail channel and product innovation - has positioned the Company to fully propel the Takaful business forward. In the pipeline, several investment-linked products are now in progress to emerge in the ever-growing Malaysian market. The company will further continue to take aggressive measures, to fulfill its commitment alongside the Malaysia International Islamic Financial Centre (MIFC), to promote Malaysia as a major hub for international Islamic finance. The previous year's entrepreneur award winners include Tan Sri Dato' Dr. Lim Kok Wing of Lim Kok Wing University of Creative Technology. The Global Award, Diamond Winner's criteria requires listed companies, MNCs or GLCs to project continuous business growth, responsible social citizen coupled with innovative branding initiatives over a stipulated period of time. Previous winners include Datasonic Corporation Sdn. Bhd, Delcol United Marketing Sdn. Bhd. and ETI Tech Corporation Berhad.

TAKAFUL MALAYSIA INVESTS RM15 MILLION FOR REBRANDING "Modern, Young & Energetic" Approach for Enhanced Customer Experience

Kuala Lumpur, 10 November, 2009 - With RM15 million investment for its rebranding exercise, Syarikat Takaful Malaysia Berhad ("Takaful Malaysia") is geared to further strengthen its roots in the Insurance Industry. The company unveiled its new logo, coinciding with its 25th Anniversary celebration today, which reflected its "Modern, Young & Energetic" approach in its overall business. The event was graced by the presence of the Finance Minister II, Y.B. Dato' Haji Ahmad Husni Mohamad Hanadzlah, who officially unveiled the Company's new logo. The Finance Minister stated, "An organisation's ability to reinvent itself and its willingness to undergo transformation is vital to success, in the era of globalisation. With the correct approach and focus on core competencies, an organisation’s profile will be enhanced domestically, as well as at International level". The Minister commended Takaful Malaysia for its resilience for 25 years, despite the advent of many new players in the Industry. He further added that Takaful Malaysia's ability to easily adapt to developments in the Islamic Financial sector, has ensured that the Company remains strong with 40% share of the market, based on asset size. The Minister added that Takaful Malaysia's plans to further educate the public on Takaful and the products offered, will benefit the Industry as a whole. He is confident that steps taken by Takaful Malaysia will play an important role in increasing industry penetration from 7% to 12% by 2012. Dato' Hassan Kamil, the Group Managing Director of Takaful Malaysia, added "Our biggest achievement in the last 25 years is undoubtedly being able to grow the company to the position we are in now. Today, we manage an excess of RM4 billion in assets with business turnover of over RM1 billion per annum. These are significant achievements and figures that we are proud of. Our overall customer database for our Family and General solutions now stands at more than 700 thousand customers". With its 3-pronged strategy - improving customer experience, developing a new full-fledged agency retail channel and product innovation - Dato' Hassan is confident that the company is well-positioned to fully propel the Takaful business forward. In the pipeline, several investment-linked products are now in progress to emerge in the ever-growing Malaysian market. He added that the company will continue to take aggressive measures, to fulfill its commitment alongside the Malaysia International Islamic Financial Centre (MIFC), to promote Malaysia as a major hub for international Islamic finance. To enhance its competitive edge, Takaful Malaysia will be introducing more innovative products in the market, including a "1Malaysia" insurance solution for retirement, education and investment plus protection life-stages. The rebranding exercise includes, a new modern, young & energetic "look" of the company's logo, physical creative refurbishments of its 13 Platinum Branches and refreshment of all its outdoor billboards and signage nationwide. Moving forward, customers will walk into Takaful Malaysia's newly refurbished branches that exude warmth and vibrancy. Changes will also be seen in its marketing approach, which includes educating its target audience that its products are truly "1Malaysia" - for a multi-racial society, muslims and non-muslims, alike. The activities undertaken as part of the rebranding will reflect the Company's seriousness in achieving its objective of "Assuring 1Nation's Future". In serving its customers better, Takaful Malaysia has partnered with a giant IT provider to enhance its IT systems for records management and data processing, ensuring speedier turnaround time for customers. A new integrated customer care and telephone help-line service has also been implemented to enhance service levels and customer experience. In conjunction with the celebration, Takaful Malaysia has also revamped the look & feel of its website and introduced a 2-month online competition, ending 10 January, 2010. The competition offers various attractive prizes including holiday packages to interesting destinations in East Malaysia. For more information, readers can log on to www.takaful-malaysia.com.my.

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